Understanding & Managing Customers
Type
Book
Authors
ISBN 10
0273685627
ISBN 13
9780273685623
Category
business
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Publication Year
2005
Publisher
Pages
340
Description
Understanding and Managing Customers provides a comprehensive overview of the process and pitfalls of understanding and managing customers. Readers gain an easy and applied introduction to this subject thanks to the accessible and clear writing style and a truly European focus. Designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students, those studying for the Chartered Institute of Marketing certificate and practitioners in the early stages of their careers. - from Amzon
Number of Copies
1
